Post by account_disabled on Jan 6, 2024 4:53:44 GMT
2020 is being a year full of challenges to which the advertising industry is no stranger. Mark Read, CEO of WPP , reflected on this situation and its impact on brands and creativity in his conference during the first day of El Ojo de Iberoamérica , a day that also featured the virtual presence of Gonzalo Figari, director of disruption. from DentsuX , and from Diana Evangelista, Creative Strategist at Twitter Latam (Mexico). Firstly, the CEO of WPP highlighted the resilience and ability to adapt that the advertising industry has demonstrated as a result of the emergence of COVID-19 into our lives. Likewise, he made reference to the period of innovation in which we are immersed.
For Read, “the key to success or resilience is the ability to innovate.” "Our industry has demonstrated a great ability to innovate ," he stressed. During his presentation at El Ojo 2020 , Mark Read also Phone Number List spoke about how WPP faced the challenges posed by COVID-19. Since March 16, the company's 100,000 workers began teleworking , a new situation that, according to its CEO, did not represent an obstacle and, in addition, they achieved the best rate of new business to date. The objective at first was the safety of all people and helping clients define their messages in this difficult time full of uncertainty. Subsequently, according to Read, the recovery process began.
The professional also had words for creativity, the engine that drives the advertising industry and that during the pandemic has played a key role in connecting with people by understanding their emotions. On the other hand, he highlighted the importance of doing as well as communicating , referring to movements such as Black Lives Matter. "It's time for brands to have strong purposes," said Read. Looking ahead to the recovery, ideas, strategic planning, consumer knowledge, tone and form of the message will be crucial. Mark Read, with an optimistic outlook, assures that we are in a period from which new business opportunities will arise . Furthermore, many of the changes and trends that have accelerated in recent months will remain in the future, such as flexibility at work or online shopping.
For Read, “the key to success or resilience is the ability to innovate.” "Our industry has demonstrated a great ability to innovate ," he stressed. During his presentation at El Ojo 2020 , Mark Read also Phone Number List spoke about how WPP faced the challenges posed by COVID-19. Since March 16, the company's 100,000 workers began teleworking , a new situation that, according to its CEO, did not represent an obstacle and, in addition, they achieved the best rate of new business to date. The objective at first was the safety of all people and helping clients define their messages in this difficult time full of uncertainty. Subsequently, according to Read, the recovery process began.
The professional also had words for creativity, the engine that drives the advertising industry and that during the pandemic has played a key role in connecting with people by understanding their emotions. On the other hand, he highlighted the importance of doing as well as communicating , referring to movements such as Black Lives Matter. "It's time for brands to have strong purposes," said Read. Looking ahead to the recovery, ideas, strategic planning, consumer knowledge, tone and form of the message will be crucial. Mark Read, with an optimistic outlook, assures that we are in a period from which new business opportunities will arise . Furthermore, many of the changes and trends that have accelerated in recent months will remain in the future, such as flexibility at work or online shopping.