Post by account_disabled on Mar 13, 2024 5:24:24 GMT
The previously explained by Tom Anthony on this blog. What that means in practice is that a search for coffee shop will actually have context and one of the reasons for wanting you signed in is to allow the search engine to collect further signals from you to help understand that query in detail. That means things like your location perhaps even your brand preferences etc. Knowing these things allows the search to be personalized to your exact needs throwing up the details of the closest Starbucks to your current location if that is your favourite coffee.
If you then expand this trend out into billions of other searches Anhui Mobile Phone Number List you can see how deeperlevel pages or even articles present a better more refined option for Google. Here we see how a result for something like Hotels may change if Google knows where you are what you do for a living and therefore what kind of disposable income you have. The result may look completely different for instance if Google knows you are a company CEO who stays in nice hotels and has a big meeting the following day thus requiring a quiet room so you can get some sleep.London result we get something much more personalised and critically something more useful.
The new longtail curve What this appears to be doing is reshaping the traditional longtail curve we all know so well. It is beginning to change shape along the lines of the chart below Thats a noteworthy shift. With another client of ours we have seen a increase in the number of pages receiving traffic from search delivering a increase in overall organic traffic because of it. The primary factor behind this rise is the creation of the right content to take advantage of this changing marketplace. Getting that right requires an approach reminiscent of the way traditional marketing has worked for.
If you then expand this trend out into billions of other searches Anhui Mobile Phone Number List you can see how deeperlevel pages or even articles present a better more refined option for Google. Here we see how a result for something like Hotels may change if Google knows where you are what you do for a living and therefore what kind of disposable income you have. The result may look completely different for instance if Google knows you are a company CEO who stays in nice hotels and has a big meeting the following day thus requiring a quiet room so you can get some sleep.London result we get something much more personalised and critically something more useful.
The new longtail curve What this appears to be doing is reshaping the traditional longtail curve we all know so well. It is beginning to change shape along the lines of the chart below Thats a noteworthy shift. With another client of ours we have seen a increase in the number of pages receiving traffic from search delivering a increase in overall organic traffic because of it. The primary factor behind this rise is the creation of the right content to take advantage of this changing marketplace. Getting that right requires an approach reminiscent of the way traditional marketing has worked for.